Philip Gorman 10/14/26 Philip Gorman 10/14/26

SPAM® × Bachan's® scores 92%

Consumers were already combining these two brands before the product existed.

Philip Gorman 10/14/26 Philip Gorman 10/14/26

Dole WHIP® × Alamance Foods scores 84%

Finding new relevance in a modern food category.

Philip Gorman 10/14/26 Philip Gorman 10/14/26

Smucker’s x Golden West Scores 83%

This is what consumer permission looks like.

Philip Gorman 10/14/26 Philip Gorman 10/14/26

Philadelphia × Mike's Hot Honey Scores 92%

What makes this partnership particularly interesting isn't the product itself. It's what each brand gets from the other.

Philip Gorman 8/18/26 Philip Gorman 8/18/26

CPG Licensing Myth #1: Build It So They Can Take It?

Can a licensor take back a successful licensed product line? Learn how term length, renewal rights, exclusivity and performance provisions can protect licensees.

Philip Gorman 3/11/19 Philip Gorman 3/11/19

Licensing 101 for Food & Beverage Brands

Know before you grow.

Philip Gorman 3/11/19 Philip Gorman 3/11/19

How to Secure Your First Brand Licensing Deal: A Step-by-Step Guide

Crawl, walk, run.

Philip Gorman 3/11/19 Philip Gorman 3/11/19

The Financial Side of Brand Licensing: Costs, Royalties, and Profitability

Show me the money.

Philip Gorman 3/11/19 Philip Gorman 3/11/19

The Legal Side of Brand Licensing: Key Terms, Pitfalls, and What to Avoid

Keep it neat and clean.

CPG LICENSING