Tap New Audiences

Licensing | Cobranding | Partnerships | Collaborations

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A young woman with long hair, wearing a white T-shirt, ripped denim shorts, and black and white Vans shoes, reaching for an item on a grocery store shelf filled with various packaged foods.

After years of personal and professional experience, we founded CPG LICENSING to help emerging brands make their business dreams a reality. With our comprehensive resources, you’ll unearth renewed confidence and tactics to help your business thrive.

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Projects

  • A male triathlete crossing the finish line with arms raised, in front of a promotional banner featuring a HEX laundry detergent bottle and the text 'Serious Clean for Serious Athletes', during the Ironman North American Series event.

    HEX Detergent + IRONMAN

    As a new product with zero name recognition in the detergent space, creating an aspirational tie to the world’s greatest athletes resonated with athletes of all levels.

  • Dannon Light + Fit bagel package with purple and white design, indicating it is made with real Greek yogurt, contains 4 packs, 15 grams of protein, and has a net weight of 14.6 ounces (415 grams).

    Dannon Light & Fit + Bagels

    Yogurt infused bagels packed an extra punch of protein while appealing to Dannon’s audiences that like to indulge in great tasting foods.

  • Two bags of flavored bagel chips, one Old Bay seasoned and one Redhot seasoned, positioned side by side.

    OLD BAY & Frank's RedHot + Bagel Chips

    “Audiences are Baked In” we like to say…Two great brands that gain additional reach via the deli section of grocery stores

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