SPAM® × Bachan's® scores 92%

What makes this collaboration particularly interesting is that consumers were already combining these two brands before the product existed.

Hormel recognized the opportunity and turned that behavior into a limited-edition product at Walmart.

SPAM brings an iconic brand, established distribution and a deep connection to Asian American food culture.

Bachan's brings contemporary flavor credibility, a passionate following and renewed relevance to a pantry staple.

The opportunity isn't simply selling another flavor of SPAM. It's introducing each brand to consumers who may not have considered the other.

The best licensing partnerships don't manufacture consumer permission. They recognize where it already exists.