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CPG Licensing
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CPG Licensing
Opportunity Assessment™
About
Blog
Contact
Let's Talk
Opportunity Assessment™
About
Blog
Contact
Let's Talk
CPG Licensing Myth #1: Build It So They Can Take It?
Philip Gorman 8/18/26 Philip Gorman 8/18/26

CPG Licensing Myth #1: Build It So They Can Take It?

Can a licensor take back a successful licensed product line? Learn how term length, renewal rights, exclusivity and performance provisions can protect licensees.

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Licensing 101 for Food & Beverage Brands
Philip Gorman 3/11/19 Philip Gorman 3/11/19

Licensing 101 for Food & Beverage Brands

Know before you grow.

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How to Secure Your First Brand Licensing Deal: A Step-by-Step Guide
Philip Gorman 3/11/19 Philip Gorman 3/11/19

How to Secure Your First Brand Licensing Deal: A Step-by-Step Guide

Crawl, walk, run.

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The Financial Side of Brand Licensing: Costs, Royalties, and Profitability
Philip Gorman 3/11/19 Philip Gorman 3/11/19

The Financial Side of Brand Licensing: Costs, Royalties, and Profitability

Show me the money.

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The Legal Side of Brand Licensing: Key Terms, Pitfalls, and What to Avoid
Philip Gorman 3/11/19 Philip Gorman 3/11/19

The Legal Side of Brand Licensing: Key Terms, Pitfalls, and What to Avoid

Keep it neat and clean.

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